A cowboy on skis

The story of Art Furrer is the story of a young man who, with 36 dollars in his pocket and a single ticket, moves out of a Valais mountain village to become a celebrity ski instructor, TV actor, advertising icon and multi-millionaire in the USA. Today, the "crazy Swiss" with his own hotel empire in his home region of Aletsch Arena is known as the "King of Riederalp". Art Furrer has written history - also as the inventor of ski acrobatics.

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