About us 
Marketingpool-Partner "Aletsch Arena"
Aletsch Arena marketing pool partners
3 mountain cableways
Aletsch Riederalp Bahnen AG (ARBAG)
Bettmeralp Bahnen AG (BAB)
Luftseilbahnen Fiesch-Eggishorn AG (LFE)
3 tourist offices
Riederalp-Mörel Tourism (RMT)
Bettmeralp Tourism (BT)
Eggishorn Tourism (ET)
The marketing pool was formed to bundle and coordinate marketing activities among the above-mentioned partners as well as carry out project-related marketing of the Aletsch Arena destination with the aim of uniform positioning.
Bettmeralp Bahnen AG is responsible for the operational management.
The marketing pool is based at Bettmeralp Bahnen AG, Bettmeralp
Strategic level
Albert Bass, President
Ignaz Imhof, BAB
Valentin König, ARBAG
Detlef Loretan, RMT
Ignaz Imhof, BAB
Anton König, BAB
Patrick Jenelten, BT
Fredy Huber, LFE
Heinz Imhasly, LFE
Bernhard Schwestermann, ET
Operations team
Monika Gottsponer, Bettmeralp Bahnen AG, operative management
Verena Huber, Aletsch Bahnen Managment AG
Angelika Wenger Luftseilbahnen Fiesch-Eggishorn AG
Geri Berchtold, Riederalp-Mörel Tourism
Petra Tenisch, Bettmeralp Tourism
Nadine Blatter, Eggishorn Tourism
